ASTRO is an energy drink designed to assist in marketing a specific location and increasing its business. The location ASTRO is linked to is the bowling alley/bar and grill/arcade, Buzz Social, in Green Bay, WI. Buzz Social is located in the northern part of Green Bay in a spot that is generally unrecognized outside of the Green Bay area.

To increase visitation rates, ASTRO, planned on being sold within Buzz Social and other grocery and convenience stores throughout Wisconsin, includes a QR code on the individual cans and six-pack box. When scanned, it takes the buyer directly to Buzz Social’s website where they are introduced to the business and all it has to offer.

The neon and spacey style packaging for ASTRO’s cans and box was influenced directly by the electric, blue-light feeling that an individual receives when visiting Buzz Social. An energy drink as the choice of beverage was also influenced from this impression as they are recognized for making people feel upbeat and energized. The orientation of the glowing logo surrounded by fruit icons on a dark background suggests the feeling of floating in space while surrounded by other stars and planets, as well.