The company, Cozy Kloset, is a pajama clothing company created to provide customers restful nights with style. It was developed from the idea of creating a clothing brand line associated with a selected item from one’s wardrobe. With a pair of sherpa, fleece-lined, grey leopard print pajama pants as the article of clothing and a target audience of leisurely, yet trendy, teen girls and young women, the name Cozy Kloset emerged.

To match the logo to this comfy, nighttime, stylish aesthetic, the mark became a crescent moon surrounded by twinkling stars. The moon has a metallic gold stylization with swirling negative spaces to match the cursive script font within the logotype. A series of three tags and four advertisements were also designed to help brand the company. The tags consisted of a brand sticker as a takeaway, sizing and social media information, and pricing. The four advertisements also included social media posts featured across Instagram, Pinterest, Spotify, and TikTok, as they are anticipatory platforms that Cozy Kloset’s audience would use.

A dark lilac, grey-purple was added as a secondary color for the background of the tags and as a light-opacity filter over the ads’ photography to keep the cozy branding consistent. Brand consistency is also strengthened in the photography as the model is posed wearing the pants being marketed, surrounded by blankets, pillows, and other sleepwear.