Northern Wooden Designs (NWD) is a small, newer business specializing in handcrafted wooden resin products that range from household décor to large-scale furniture. As a new business, NWD still needed a company name and tagline and identifying pieces that would put their name out there and popularize the work they were doing.

To accomplish this, unique branding needed to be established across a variety of deliverables and takeaways, including a logo and business card, mock-ups for potential storefront signage and merchandise, and, later, an electronic wood stamp to brand their projects. NWD wanted their company name and tagline to reflect their business’ regionality and products clearly, so “Northern Wooden Designs” was born. The tagline “From the Outdoors for the Indoors” resembles the business’ process of sourcing wood and making it into materials that decorate and furnish their customers’ homes.

The concept of a half tree-stump/half saw blade logo emerged from the client’s desire to portray the materials and tools they use while in-shop. Within the logo, a monochrome palette was chosen so that it was not overwhelmed with too many naturalistic colors and so it could be applied onto a number of applications with ease.